It’s not just about asking the right questions the right way. It’s also ensuring the answers you get to those questions are accurate and reliable. Patinkin Research Strategies is on the cutting edge of today’s research technology, providing survey methodologies tailored to meeting your project’s goals.
One of the keys to accurate polling in the 21st Century is adjusting methodology as communications technology and personal habits change. That’s why we take extra steps to include cell phones, and more importantly, members of cell phone only households. We’ve adjusted our quotas as more and more households drop landlines in favor of cell phones. This approach, developed by Patinkin, has resulted in highly dependable results, rated in 2012 as some of the most accurate the country.
We’re with you every step of the way during the polling process. We collaborate with you and your team, making sure we’re asking the right questions. We’ll get the answers and information you need to make the right strategic and tactical decisions.
In addition to the raw data produced by your survey, we incorporate analytical techniques (such as regression modeling and cluster analysis) to help find data convergence, keying in on the right message, phrase or value that drives support (or opposition) to your stated goal and then use that information to develop a winning strategic frame for your effort.
Whether through traditional in-person focus groups, elite one-on-one interviews, or three-day online focus groups, Patinkin Research Strategies has extensive experience helping clients understand the underlying concerns and priorities that drive audience opinion. We use participants’ own words and values to help uncover a richer tapestry of ideas and attitudes that are not typically apparent with the more structured telephone survey.
However, qualitative research can also be used well after quantitative research to help refine the tone and content of materials. Testing close to finished advertising and mail through online QualBoards that include useful tools like heat mapping can literally make the difference between a win and a loss. We especially appreciate how online groups help our clients better understand tone and accommodate important nuances about our paid media that would otherwise have gone unnoticed by the campaign team.
Patinkin Research Strategies helps you determine the type of participants to include in the focus group and writes the focus group moderator’s guide, collaborating with you and your team throughout.
Dial Tests and Online Ad Testing
In person and online dial testing is an indispensable part of today’s campaign environment. Tone and content matter. Focus groups and polling can help point you in the right direction, but testing an almost-finished advertising campaign can make the difference between a win and a loss. Tracking how respondents through every second of an ad and layering that research with quantitative and qualitative questioning gives Patinkin Research Strategies the edge to help you perfect your advertising.
After the research is completed
Your relationship with Patinkin Research Strategies doesn’t end once the final analysis has been handed over. Not only are Patinkin Research Strategies prices both reasonable and affordable, they also pay for ongoing strategic consultation and advice throughout the course of your campaign. We want to be involved every step of the way, using our research data to weigh in on mail, TV, press releases and any other outreach materials. We view ourselves as the “message police” for your project and we take this role very seriously.